Positioning a Brand as a Sector Thought Leader via SATURDAY

Client: National Home Care Provider

Objective: Build executive-level brand credibility and promote a new leadership appointment and care model to key industry stakeholders.

Solution:
SATURDAY published a bespoke feature article profiling the organisation’s new CEO, with insights into their strategic direction and innovations in care delivery. The piece ran as:

• A lead feature in the weekly SATURDAY digital magazine

• Distributed via EDM to over 3,000 executive-level subscribers across aged care, retirement living, and government

• Shared on LinkedIn with high-engagement creative and direct mentions

Results:

• 3,200+ opens of the SATURDAY edition featuring the article

• 24 direct responses including media interviews, speaking invitations, and partnership enquiries

• A measurable boost in internal morale and external recognition following the CEO’s profile

Client Feedback:
"SATURDAY gave us a credible, respected platform to share our story with the right audience. We received direct feedback from senior leaders, including regulators and policymakers. It was a turning point in our brand positioning."