Building Brand Credibility Through the DCM Institute

Objective: Increase awareness of their aged care legal and compliance services among provider leadership and management teams across Australia.

Solution:
LayerCo partnered with the DCM Institute as part of its national education and engagement program. Their multi-channel approach included:

• Presenting at several DCM Institute professional development days, providing high-value, practical insights into regulatory risk and compliance for aged care leaders

• Sponsoring DCM Institute training sessions, with branded materials and presence at in-person sessions

• Native advertising in DCM Institute communications and newsletters sent to hundreds of aged care professionals

Results:

• Increased brand trust through direct association with a respected education provider

• Targeted exposure to over 1,500 care managers, CEOs, and compliance leads

• Generated qualified inbound leads from attendees following presentations

• Established the client as a go-to partner in aged care governance and compliance

Client Feedback:
"The DCM Institute gave us the perfect platform to share our knowledge and demonstrate our value. Speaking directly to the people managing day-to-day risk made a measurable difference to our brand awareness and lead quality."