Partner with the DCM Group
Reach the decision-makers shaping ageing in Australia
For over two decades, DCM Group has shaped the national conversation in retirement living, aged care, home care and land lease, connecting brands with the sector’s most influential decision-makers.
Our platforms reach the people who set strategy, drive investment and lead transformation across the sector. Partner with DCM to put your brand in front of the people making the decisions that shape the future of ageing in Australia.
Our audience
Leaders. Innovators. Decision-makers
Executive
Leaders
Who they are:
CEOs, CFOs, COOs, and Directors across Retirement Living, Aged Care, and Home Care providers.
Why it matters:
They set strategy and approve major partnerships and spend.
Founders & Entrepreneurs
Who they are:
Visionaries and business builders launching or scaling innovative services, tech, and communities.
Why it matters: They move fast and are actively seeking partners to scale.
Influencers & Advisors
Who they are:
Consultants, board members, analysts, and policy voices.
Why it matters:
Their views shape perception, reform, and market direction.
Procurement & Commercial
Who they are:
Leaders in procurement, marketing, IT, and innovation.
Why it matters:
They hold budgets and choose which suppliers to engage.
One audience. Multiple ways to reach them.




Types of partnerships
How you can partner with the DCM Group
We believe in cross-platform storytelling that seamlessly integrates partners across premium digital, social, thought-leadership, video and event channels to reach highly engaged audiences.
Our goal is simple: put your brand in the moments where industry leaders think, connect and act.
Digital
Where the sector comes for trusted news and insight.
High-impact placements across The Weekly SOURCE, Saturday and our consumer platforms give your brand reach, credibility and consistent visibility with decision-makers.
Thought Leadership
Shape the conversation and showcase your expertise.
Sponsored content, expert commentary and research alignment let you demonstrate authority while building long-term brand trust.
Events
Access the room where the industry makes decisions.
The Leaders Summit, Village Summit and national webinars give you unrivalled opportunities to influence strategy, meet buyers, and align your brand with the sector’s most respected gatherings.
Video
Tell stories that cut through.
From executive interviews to solution showcases, video allows you to connect emotionally, educate quickly and highlight the value you bring to the sector.
Social
Extend your influence and keep your message moving.
LinkedIn-led campaigns position your brand in front of executives, operators and influencers across the care economy, driving awareness and engagement beyond traditional media.
Testimonial
Technology company:
Tunstall
"We had a great experience promoting our business and services through The Weekly Source.
The team was a pleasure to deal with, and helped to craft content that would best suit their audience and our message. Best of all we received great results both in terms of awareness, engagement and financial returns”
Case study
ERICOM | 14,000+ reached in one week
Reach gets you noticed. Creative gets you remembered.
Ericom combined standout creative with DCM's targeted aged care audience to promote its Vital Signs Monitoring technology.
14,044 campaign reach | 2,514 EDM opens | 18.05% open rate
See how the right audience, platform and creative came together to deliver results.
Key sectors we serve
Target your message where It matters most
Our editorial platform is structured around the core sectors of Retirement Living, Aged Care, and Home Care - each with dedicated news coverage and deep thematic content.
Whether your audience is focused on funding, technology, development, dementia care, workforce, or regulation, we ensure your message appears exactly where your target readers are actively engaging.
Retirement Living
- Development
- Housing News
- Opinion
- Funding
- The Economy
Home Care
- Government Policy
- Development
- Health
- Acquisitions
- Technology
Aged Care
- Housing News
- Government Policy
- Opinion
- Finances
- Technology
Land Lease
- Housing News
- Captital and finance
- Government and policy
- Housing news
- Innovations and Technology
- Legal matters
Let's work together
Let’s Shape the Future of Ageing
Whether you’re a provider, supplier, researcher or industry expert, the DCM Group is your platform for influence and impact. Partner with us through media campaigns, research projects, training delivery or event collaborations - and our expert team will guide you every step of the way.
We work with organisations that want to lead change, drive innovation and deliver stronger outcomes for older Australians, and we make sure your message lands with the people who matter.
