Reach gets you noticed.
Creative gets you remembered.

When you invest in B2B advertising, there is pressure to prove ROI.

But while reach, audience and distribution matter, there is another part of the equation that can make or break a campaign: the creative.

DCM already provides access to a highly targeted industry audience. TheWeeklySource.com.au attracted 54,000 visitors in the last four weeks, connecting suppliers with executives and decision-makers across the sector.

The opportunity is there. The question is: does your creative give that audience a reason to stop, engage and act?

Ericom Advertising Case Study | DCM Group
Ericom approached its campaign in three important ways:

1. Invested for the long haul

Ericom committed to more than three months of activity, building familiarity with operator executives rather than relying on a single moment.

2. Backed the campaign properly

The campaign was given the investment and distribution needed to build meaningful reach and frequency.

3. Invested in strong creative

Ericom engaged Sydney a creative agency to develop creative designed to capture attention and communicate a complex product simply.

ERICOM | Notice the change before the exit
Ericom Advertising Case Study | DCM Group

How one simple creative idea reached more than 14,000 people in a week.

A row of dominoes is already falling. A hand reaches in and stops one mid-air. The rest remain standing.

Before a word is read, the idea behind Ericom's Vital Signs Monitoring is clear: identify change early enough to intervene.

Ericom's technology monitors changes in a resident's normal patterns quietly and contactlessly, without cameras or wearables. It is designed to identify potential decline before it becomes a crisis.

Rather than leading with technology and features, the campaign led with the outcome.

The creative positioned Vital Signs Monitoring as predictive rather than reactive — identifying changes early enough to enable a phone call rather than an ambulance.

The results

The campaign ran across EDM, Thursday SOURCE placements and the Aged Care pillar of TheWeeklySource.com.au.

publications
0
Gross viewers reached across the campaign
Websites views
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Opened and read the EDM
Engaged social audience
10 0 %
EDM open rate
People attending our events
0
Campaign ad clicks

Why it worked

A visual idea, not a feature list.

The domino concept communicated the value of early intervention almost instantly.

A different way to frame the category.

The campaign positioned Ericom as predictive rather than reactive, differentiating it from traditional alarm-based safety technology.

It spoke to people, not just businesses.

The message combined an operational case for aged care providers with the human benefit of supporting residents to maintain their independence.

The promise was backed by evidence.

Proof points from existing residential aged care deployments gave the campaign credibility.

The takeaway

Reach creates the opportunity. Creative makes the opportunity count.

DCM connects brands with decision-makers across Australia’s ageing sectors. When that reach is combined with the right strategy, investment and creative, advertising becomes a campaign built to be noticed.

Want to build your next campaign?

Contact Richard Holliman at DCM Group to discuss campaign opportunities.

The takeaway

Ready to get your brand noticed?

Connect with the decision-makers who matter. Talk to us about building a DCM campaign that combines the right audience, reach and creative to deliver results.