Who we are

About The
DCM Group

The DCM Group is Australia’s leading provider of integrated media, research, recruitment and training services for the retirement living, home care, and residential aged care sectors. It serves as a trusted source of insight, sector engagement, and professional development, delivering authoritative news, research, premium events, and training to industry professionals nationwide.

With a proven track record of sector-wide impact, The DCM Group has become an essential partner for organisations seeking to elevate standards and drive innovation in aged care and retirement services. This comprehensive, data-driven approach has also established the
DCM Group as a go-to platform for advertisers, offering an effective channel to reach and influence these specialised audiences with credibility and impact.

Learn how DCM Group supports aged care, home care, and retirement living through media, research, events, and training that drive better sector outcomes.

Our Founder

Chris Baynes

Chris Baynes is the driving force behind the DCM Group. With a background in media and real estate, Chris recognised a gap in support for the retirement and aged care sector and founded the DCM Group to fill that void. His passion for the sector has made him a leading commentator and influencer, regularly contributing to industry discussions and media.

Chris believes in respecting and supporting our elders, viewing them as key to building a stronger and healthier community. His leadership has been instrumental in expanding the DCM portfolio, including founding agedcare101.com.au, villages.com.au, The Weekly Source, SATURDAY, DCM Institute, and DCM Executive Recruitment.

Our

Ecosystem of Services

The DCM Group exists to support a stronger, more informed, and better-connected ageing sector. We strive to be the most trusted source of insight, engagement and professional development for retirement living, home -and residential aged care sectors across Australia. We offer an effective way for advertisers to reach and engage audiences.

Trusted Industry Insight

The DCM Group delivers trusted content, meaningful data, and professional support in a sector where insight and credibility matter more than ever.

Knowledge in Action

We connect providers with customers, support professionals to grow, and equip leaders with the knowledge to drive meaningful change.

 

Driving Sector Change

Through digital platforms, events, research, and strategic services, we evolve with the sector to improve ageing across Australia.

Driven by Purpose. Powered by People

Our team Block

With deep experience across retirement living, home care and residential aged care, we understand the challenges our sector faces, and we’re here to help providers and partners navigate them with clarity and confidence. Independent, passionate and practical. We’re the team behind the DCM Group.

Chris Baynes, Founder & CEO of the DCM Group

Chris Baynes

Founder
James-Withshire

James Wiltshire

CEO
Antonia Norris, COO the DCM Group

Antonia Norris

COO
Lauren-Broomham

Lauren Broomham

Editor
Adrian Leppard

Adrian Leppard

Commercial Director B2C
Richard Holliman

Richard Holliman

Commercial Director B2B
James Teodoro

James Teodoro

Executive Manager - Recruitment
Sasja Bouwman, Marketing & Creative Director of the DCM Group

Sasja Bouwman

Marketing & Creative Director
Alex Jovovic - Sales manager at the DCM Group

Alex Jovovic

Commercial Sales Executive
Ian Horswill

Ian Horswill

Content Editor
Caroline Egan:

Caroline Egan

Journalist
Tiffany Folbigg:

Tiffany Folbigg

Operation Manager DCMI
Natasha Sargent:

Natasha Sargent

Learning & Development Manager
Beth Johns:

Beth Johns

Business Development & Engagement Manager
Sharon Lockets - office manager at the DCM Group

Sharon Lockett

Office Manager
Max Steidle

Max Steidle

Digital Marketing Manager
Fiona Morton:

Fiona Morton

Digital Marketing & Production Coordinator
Max Chew

Max Chew

Recruitment Candidate Manager
The DCM Group team - Sarah

Sarah Lumapac

Digital marketing Specialist
Janick Dimataga

Janick Dimataga

Senior Recruitment Consultant

docomemonday

Why we are called
the DCM Group

At 48, our founder Chris Baynes was told, “don’t come Monday.” Retrenched and facing age bias, he struggled to find work—told he was “too old” for marketing teams in their 20s and 30s.

Instead of giving up, he started his own company. He called it Do Come Monday—because everyone has worth, at any age.

That spirit is what drives DCM today. We believe in experience, voice, and value at every stage of life—and we bring that belief into everything we do.

Watch the video to hear Chris share the story.